 |
| Brand construction |
| The brand represents a company¡¯s image, strength and perspective. The brand strategy impenetrates the whole process of a company¡¯s production and management. From a better perspective, the Hengyuan company pushes the brand strategy earlier actively, among the companies with brand independently in the same industry. The dominant brand of our company ¡°ladystar¡± have grown mature day by day through years¡¯s hardships, been known and recognized by North America, Europe and Africa, etc, depending on better quality and new type. The brand is popular with the custmers and consumers both at home and abroad. An excellent brand¡¯s growing needs all the employees¡¯ efforts and care. Therefore, Hengyuan company will hold the coming developing opportunity, adjust the products¡¯ structure and grading on the basis of pushing technology innovating, try to make the brand strong and great, and carry out Hengyuan company¡¯s global fame brand strategy. In 2007, the company will make full use of our industry advantage, relying on the 5S modernization management, and the technology renovating as a dynamic power, try our best to open up market of Africa, Japan, Korea and China based on consolidating the market of North America and Europe, and try to construct Hengyuan an internationization brand corporation. |
|
|
|
